Selena Gomez reveals new neck tattoo

Her new ink is an apparent ode to her "Rare" album.

Selena Gomez has brand new body art that's an apparent ode to her "Rare" album.

While wearing a tie-dye hooded sweatshirt and a high ponytail, the singer, 27, is seen checking out her new neck tattoo that reads "Rare" in a video posted on her Instagram feed.

"Did it again," she wrote in her caption.

Gomez received her new ink from New York City-based shop Bang Bang Tattoo. This happened to be the same place where she had prayer hands tatted on her upper-thigh last November.

In a Spotify video discussing the new album, Gomez said, "I just felt like [the word 'rare'] was me, if that makes sense. Obviously, I've had a lot of self-esteem issues in the past. I still struggle with confidence...and so [the song] 'Rare' made me feel incredible."