The White House is considering making "more high-quality masks" available to all Americans, according to White House COVID-19 coordinator Jeff Zients.

"We're in the process right now of strongly considering options to make more high-quality masks available to all Americans," he said at Wednesday's briefing.

-ABC News' Cheyenne Haslett

Deaths in the U.S. are on the rise. The average now stands at more than 1,600 new COVID-19-related fatalities each day -- up by about 48% in the last two weeks, according to federal data.

Out of the 3,220 U.S. counties, just 26 counties are not reporting high transmission, according to federal data.

In the last week alone, the U.S. has reported more than 5.2 million new cases -- that averages out to nearly nine Americans testing positive for COVID-19 every second.

Rhode Island is reporting the nation's highest new case rate, while California is now averaging more than 100,000 new cases every day -- a pandemic high for the Golden State.

But, according to experts, the surging national case numbers may not be indicative of what is happening in every region, and the nation's overall continued increase does not necessarily mean that some areas will not see a decline.

-ABC News' Arielle Mitropoulos

At Wednesday's White House briefing Dr. Anthony Fauci was asked if people are protected from getting omicron again, and he said the information isn't available yet.

But CDC director Rochelle Walensky outlined a study from Kaiser Permanente Southern California that showed, compared to delta, omicron had a 53% reduction in adjusted risk of symptomatic hospitalization, a 74% reduction in adjusted risk of ICU admission and a 91% reduction in adjusted risk of death.

"The data in this study remain consistent with what we are seeing from omicron in other countries, including South Africa and the U.K., and provide some understanding of what we can expect over the coming weeks as cases are predicted to peak in this country," Walensky said.

-ABC News' Cheyenne Haslett

At Wednesday's White House briefing, when asked about changing the CDC's mask guidance CDC director Rochelle Walensky said the guidance won't change but the CDC will update its website to reflect which masks work best, without telling Americans which one to wear.

"CDC continues to recommend that any mask is better than no mask and we do encourage all Americans to wear a well-fitting mask to protect themselves and prevent the spread of COVID 19. And that recommendation is not going to change," Walensky said.

"We are preparing an update to the information on our mask website to best reflect the options that are available … and the different levels of protection different masks provide. And we want to provide Americans the best and most updated information to choose what mask is going to be right for them," she said.

"The best mask that you wear is the one that you will wear and the one you can keep on all day long that you can tolerate in public indoor settings and tolerate where you need to wear it," Walensky said. "We will provide information on improved filtration and that occurs with other masks such as N95s and information that the public needs about how to make a choice, which mask is the right one for them. But most importantly, we want to highlight the best mask for you as the one that you can wear comfortably."

-ABC News' Cheyenne Haslett

The United Kingdom has launched a new advertising campaign that urges pregnant women who have not yet received a COVID-19 vaccine or booster shot to do so as soon as possible.

Testimonies of pregnant women who have had the shots will be played out in ads across U.K. radio stations and on social media starting Monday. The new campaign urges pregnant women "don't wait to take the vaccine" and highlights the risks of COVID-19 to both mother and baby as well as the benefits of getting vaccinated, according to a press release from the U.K. Department of Health and Social Care.

The press release cited the latest data from the U.K. Health Security Agency that suggests COVID-19 vaccination is safe for pregnant women and provides strong protection against the virus for both mother and baby. The press release also cited data from the U.K. Obstetric Surveillance System that shows more than 96% of pregnant women hospitalized with COVID-19 symptoms between May and October 2021 were unvaccinated, and a third of them required respiratory support. Around one in five women who are hospitalized with COVID-19 need to be delivered preterm to help them recover, and one in five of their babies need care in the neonatal unit.

"Getting a COVID-19 vaccine is one of the most important things a pregnant woman can do this year to keep herself and her baby as safe from this virus as possible," Lucy Chappell, chief scientific adviser to the U.K. Department of Health and Social Care, said in a statement Monday. "We have extensive evidence now to show that the vaccines are safe and that the risks posed by COVID-19 are far greater."