How a Case of Breakfast Munchies Led to the Cereal Killer Cafe
Irish brothers wandering around London craving cereal could not find it.
LONDON — -- The idea came to twin brothers Alan and Garry Kerry one afternoon when they were roaming around London, hungry.
"We realized we wanted cereals and there was nowhere we could go," Alan Kerry said.
To fix that, the brothers from Belfast, Ireland, have opened a new addition on London's trendy Brick Lane: The Cereal Killer Cafe serves 120 different types of cereals from 7 a.m. to 8 p.m.
The purpose of the cafe, which they claim is the first of its type in the U.K., is "to give you the real sugar rush feeling you had when you were a kid," according to their website.
"We started doing some research and saw there was a gap in the market," Alan Kerry said. "We decided to create this cafe, knowing that it would work."
There is more than your average cereal on the shelves of the Cereal Killer Cafe. While most are imported from the U.S, some are shipped from other countries, including France and even South Korea.
The average price of a bowl is $4 and comes with a small vintage bottle of milk. There are 12 different types of milk, including varieties of soya, oat and almond milk.
Similar ventures exists in the U.S. In Texas and Virginia for example, entrepreneurs David Roth and Rick Bacher created "Cereality," a cereal restaurant chain.