Holiday Gift Guide: Adult Onesies Are Hot New Trend
Adult onesies are a hot new trend.
-- Call them footsie pajamas, union suits or blanket sleepers: adult onesies are a thing.
Google published holiday search trends showing adult onesies as the hottest term in the fashion gift category, even going so far as to call them this year’s ugly holiday sweater.
I noticed a few friends posting pictures on Facebook wearing these nocturnal vestments even during the day so I had to unearth the details on this trend.
Maybe it started with the pajama family making videos a few Christmases ago, but most likely it’s nostalgia from adults born in the late 60s and 70s who collectively remembered that these were a part of their childhood.
A little digging shows the energy crisis in the 70s had families turning down the thermostat at night. Perhaps that and the introduction of new synthetic polyesters made footsie pajamas a wintertime option.
As everything old is new again, retailers from Macy’s to Abercrombie & Fitch, to Target, Kohl’s and Sears are selling a large assortment this winter.
And even beyond holiday onesie parties (they must get hot), apparel brand Onepiece is attempting to make the onesie much more fashionable with their Aviator, Joey and Air jumpsuits.
Cozy, comfy, and casual this is one trend I can absolutely embrace -- albeit in the privacy of my own home.