Election 2012: The Campaigns by the Numbers

A look at swing state visits, TV ads run and money spent by Obama and Romney.

By
DEVIN DWYER, EMILY FRIEDMAN and CHRISTINA NG
November 5, 2012, 5:58 PM ET
1 min read

Nov. 6, 2012 — -- With Election Day finally at hand, here's a numerical look at swing state visits, TV ads run and money spent by the Obama and Romney campaigns:

  • Most visited state of 2012 campaigns - Ohio, for both candidates
  • Top 4 battleground states visited in 2012 for Romney - Ohio (51 visits), Florida (43), Virginia (26), Iowa (21)
  • Top 4 battleground states visited in 2012 for Obama - Ohio (22 visits), Virginia (19), Florida (15), Colorado (12)
  • Overall spending related to presidential race including candidate, national party and outside spending (through Oct. 17) - Obama - $931,471,420, Romney: $1,022,753,733 (Center for Responsive Politics)
  • Number of campaign field offices - Romney: 300, Obama: 599
  • State with most Obama campaign offices Ohio: 131
  • State with most Romney campaign offices Florida: 47
  • Romney ads since May 18 when the campaign released their first general election ad, "Day 1" - 87
  • Obama campaign TV ads - 110
  • Obama ads mentioning Romney - 81
  • Where Obama ran the most ads - Ohio: 100, 674 ads
  • Where Romney ran the most ads – Ohio: 41, 162 ads
  • Top 5 states by number of ads run – Ohio (219,414 ads), Florida (197,603), Virginia (163,740), Iowa (132, 911), Colorado (114, 876)
  • Top 5 states for ad spending - Florida ($167,037,580), Ohio ($144,793,830), Virginia ($122,789,820), Colorado ($69,551,600), North Carolina ($55,995,570)
  • Events cancelled due to superstorm Sandy - Romney campaign: 15, Obama campaign: 17