Weekly Ad Summary
W A S H I N G T O N, Aug. 27, 2004— -- It's a battle for focus that is swiftly changing.
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AD TRAFFIC HIGHLIGHTS:
The Bush campaign beats on Kerry for his tax votes and the DNC beats on Bush for lost jobs. The Kerry campaign releases two new ads attacking Bush and the Swift Boat Veterans for Truth that invoke the name of McCain, but pulls one of them at McCain's request. MoveOn PAC announces they have no shortage of ads on the way. The Media Fund and the New Democrat Network plug along with their steady anti-Bush campaigns.
CURRENTLY ON THE AIR:
4 BC04 ads: 2 touting the President's successes and 2 bashing Kerry 2 KE04 ads rejecting the attacks of SBVfT 3 DNC ads: 2 touting Kerry and 1 bashing Bush 1 Swift Boat Veterans for Truth ad attacking Kerry 2 MoveOn PAC ads: 1 bashing Bush and 1 urging voter turnout....and many more on the way 6 Media Fund anti-Bush ads 2 New Democrat Network anti-Bush ads 1 anti-Nader ad
BUSH-CHENEY:
The Bush campaign released "Taxing our Economy" on Aug. 23. The ad attacks Kerry for senate votes on middle-class tax cuts. A campaign official told ABC's Karen Travers that the ad will run on national cable and in local markets in "most of the target states." This ad joins "Intel," "Victory," and "Solemn Vow" in rotation in 19 states and on cable. "Victory" and "Solemn Vow," which both do not mention Kerry, are also running during Olympic programming. "Victory" will come down with the conclusion of the Olympics as planned, and not because of the protests of the Iraqi soccer team or because the U.S. Olympic Committee asked the campaign to pull it. You can see them here: LINK
KERRY-EDWARDS:
The campaign is running "Rassmann" and "Issues." "Rassmann" features the man whose life Kerry saved in Vietnam. "Issues" calls on President Bush to denounce the Swift Boat Veterans for Truth's ads and invokes John McCain's name and comments regarding the SBVfT's ads. The campaign was also briefly running "Shame," a 60-second ad that featured an excerpt from a 2/15/00 GOP presidential debate in which McCain calls on Bush to denounce attacks on him that were happening at that time. McCain has subsequently asked for the Kerry campaign to pull this ad, and the campaign has said it will. You can see "Rassmann" and "Issues" here: LINK
DEMOCRATIC NATIONAL COMMITTEE:
The DNC launched another new ad on Thursday, Aug. 26, called "Broken Record," which mocks the President's touting of economic progress with selected labor statistics. They also are still running "Real People" about health care and "Stronger" which features Gen. McPeak asserting his support for Kerry. The DNC said all of these ads will continue to run in 21 states (adding Arkansas). You can see them here: LINK
SWIFT BOAT VETERANS FOR TRUTH:
The group is running "Sell Out" in New Mexico, Nevada, Pennsylvania and cable DC through the end of the week. The ad uses footage from Kerry's 1971 testimony to the Senate Foreign Relations Committee with other Vietnam veterans saying how they felt about his comments. You can see it here: LINK
MOVEON.ORG PAC:
ABC's Mary Hood reports that MoveOn PAC will launch a new series of five ads on Friday, Aug. 27, featuring "real people" (non-actors) who are switching from Bush to Kerry, timed to air in battleground states during the Republican National Convention and after. The 30-second spots were directed by Academy Award Winner Errol Morris, who's spectrum of work ranges from the documentary Fog of War to the recent Miller High Life commercials. The first ad to be released "Reckless" will begin airing Mon., Aug 30 on FOX, where MoveOn has purchased $200,000 of time. On Tuesday four others ("Reckless," "Overseas," "What About America," "Where Are They," and "Fishing") will go into cable/network affiliate rotation in nine states including: Florida, Nevada, Iowa, New Mexico, Ohio, Oregon, Pennsylvania, Wisconsin and West Virginia. MoveOn PAC also unveiled their "10 Weeks" celebrity ads this past week that will air as part of a multi-million dollar ad campaign from now until Election Day. They will air one of the 10 ads per week. The first one to air is "Register and Vote," which was directed by music producer/director Benny Boom, and that will start on Friday, Aug. 27. MoveOn PAC is also still airing "Kerry/Bush," which contrasts the two candidates' activities during the Vietnam War. To view the ads, visit: LINK
THE MEDIA FUND:
They have six ads up through the Republican convention and beyond in Wisconsin, West Virginia, Iowa, Oregon, Florida, Pennsylvania, Ohio, Nevada and New Mexico. You can see them all here: LINK
NEW DEMOCRAT NETWORK:
The group is airing two ads, "Faces of the Uninsured" and "Two Jobs," in English and Spanish in 13 different markets in Arizona, Colorado, Florida, New Mexico, and Nevada for the next several weeks. You can see them here: LINK
ANTI-NADER GROUPS:
The National Progress Fund, sponsors of www.thenaderfactor.org (LINK), are airing one Nader bashing ad tying him to Republicans in Wisconsin and New Mexico through Sunday, Aug. 29.