2004 Political Winners and Losers

-- Every election year, the game of politics defies the old maxim: "It's not whether you win or lose, it's how you play the game." What matters in politics is the power and glory of winning -- the satisfaction of getting out the vote and out-maneuvering, out-spinning, out-messaging, and out-weaseling the competition.

While there were many political winners and losers in 2004, only the cream of the crop gets the recognition. Because President Bush and Sen. John Kerry were the likeliest choices, they were not included. Instead, the not-as-obvious political players comprise this year's list of winners and losers.

2004 Winners in Politics:

Karl Rove

The president's chief political strategist, Karl Rove (aka Bush's Brain) is the biggest winner of 2004. He had been plotting the president's re-election since the day they won in 2000. He mastered every in and out of the presidential campaign -- the media, the Republican base, the exurbs, the values debate, the get-out-the-vote initiative, the message, the discipline, the local coverage, national security, the South, evangelical Christians and every other area. As a political strategist, this election was his to lose, and he won it with flying colors.

Sen.-elect Barack Obama

Another clear winner is the dashing Barack Obama, Illinois' senator-elect. Obama will be the third black American since Reconstruction to become a U.S. senator, and will be the Senate's only black member when he takes office in January. He has been called the fiery rising star of the Democratic Party, and anyone who saw his energetic keynote address at the Democratic National Convention last summer would understand why. He is greeted as a rock star when he enters a room, and leaves legions of fans in his wake. He appeared on the annual year-end cover of Newsweek as the featured topic of "Who's Next," which looks at people who will be making news in the months and years ahead. And he will.

Gov. Arnold Schwarzenegger

If Obama is the Democratic rock star, then the Governator definitely plays that role for the Republicans. Arnold Schwarzenegger had a big year on the national stage, just a year after he became California's top executive. His speech at the Republican National Convention wowed delegates and gave him an opportunity to issue his signature line: "And to those critics who are so pessimistic about our economy, I say, don't be economic girlie men!" While there are rumblings that the novice politician may have presidential aspirations, it is unlikely they will come true, since the Constitution bars foreign-born citizens from the White House. There is no doubt, however, he is a breath of fresh air (and dissenting air at times), and a new powerhouse in the Republican Party.

Sen. George Allen

Republicans aren't just feeling emboldened because of President Bush's 3.5 million-vote margin of victory. The GOP is also cheering the party's inching its Republican majority in the Senate ever closer to that magical filibuster-proof number of 60. And Virginia's Sen. George Allen, who headed up the Republican Senate campaign committee in 2004, is receiving most of the praise. He led Senate Republicans to an impressive sweep of five open seats being vacated by Democrats in Georgia, South Carolina, North Carolina, Florida and Louisiana, cementing the GOP's grip in the South and increasing their Senate majority to a solid 55 seats. Allen also focused a lot of money and attention on South Dakota for the real and psychological victory in ousting Democratic Leader Tom Daschle.

2004 Losers in Politics:

Senate Minority Leader Tom Daschle

On Election Day 2004, Daschle became the first Senate party leader in a half-century to lose a re-election bid. South Dakota voters threw their support to challenger John Thune. Daschle had been a U.S. senator for 26 years and the leader of Senate Democrats since December 1994. The last time a Senate leader was unseated was in 1952, when Majority Leader Ernest McFarland of Arizona lost his seat to Barry Goldwater.

Bob Shrum

Bob Shrum, the liberal, populist chief strategist of the John Kerry for President campaign, could be one of this year's biggest losers. The 2004 campaign may well have been his last shot at winning the White House for someone. He had previously worked on seven presidential campaigns -- beginning in 1972 with George McGovern and continuing through Al Gore in 2000 -- and never won one. The two Democratic campaigns to win in that time frame, those of Bill Clinton and Jimmy Carter, were not on his watch.

Former N.J. Gov. Jim McGreevey

To be clear: Jim McGreevey did not resign his post as governor of New Jersey because he came out as a gay American. He resigned his post because of a breaking scandal surrounding his affair with a young man he'd named as New Jersey's director of homeland security, at a salary of $110,000, in 2002. While the line "My truth is that I am a gay American," from the Aug. 12 news conference announcing his impending resignation, was certainly a memorable one, McGreevey's political loser status stems from the corruption and cover-up surrounding his administration. That is what ultimately led to his coming out of the closet and resigning his post. Maybe, as a consolation, his coming out can be chalked up as a personal win.

Jack Ryan

Any Senate candidate who is running against the hottest candidate of the year and is forced to end his campaign over an embarrassing marital scandal would qualify as a political loser. Jack Ryan was the original Republican opponent of Democrat Barack Obama, and that alone was giving their race for the Illinois Senate seat loads of coverage.

Unfortunately for Ryan, it was revealed in June that his ex-wife -- actress Jeri Ryan -- had accused him of insisting she go to sex clubs in Paris, New York and New Orleans while they were married -- including "a bizarre club with cages, whips and other apparatus hanging from the ceiling." The information came from 2000 and 2001 documents in a child custody battle a judge ordered unsealed. When Illinois Republicans were joined by national party leaders in denouncing the actions publicly, the candidate was forced to drop out of the race on June 25.

Bernard Kerik

Bernard Kerik slips in at the end of the year as one of the big political losers of 2004. The former New York City police commissioner -- who got his start as a bodyguard to then-Mayor Rudolph Giuliani -- was President Bush's choice to replace Tom Ridge as secretary of homeland security. In what seemed like seconds following the announcement, he was engulfed by scandal. It started with news he had employed an illegal immigrant as a housekeeper and nanny and failed to pay Social Security taxes for her. That was followed by news of big stock-option profits, connections with people suspected of doing business with the mob and allegations he had simultaneous extramarital affairs with two women. He then was forced to withdraw his name from consideration.

Nearly two weeks later, on Dec. 23, he announced he was resigning his post at Giuliani Partners. Kerik joined the former mayor's firm in 2002 after leaving his post as head of the NYPD, but Kerik's scandal has also been a major political embarassment for his friend Giuliani.

ABC News' David Chalian contributed to this report.