The Indiana Primary's Influence on Party Conventions

It's all about momentum for Cruz and Sanders.

— -- Indiana's primary is poised to be a test of momentum for both parties.

"There's a lot of empirical evidence that voters and also delegates do pay attention to momentum in the race," said David Campbell, the chair of the political science department at the University of Notre Dame in South Bend, Indiana.

"The momentum will be increasingly on Trump's side," Campbell said.

"If Trump wins in Indiana, which was thought to be a good state for Cruz, then it is exceedingly unlikely that Cruz could prevail on a second ballot or that the convention would even go to a second ballot," Campbell told ABC News.

Campbell said that the rumored alliance, in which Cruz and Kasich's campaigns have possibly coordinated their game plans so that Kasich would not actively campaign in Indiana and Cruz would do the same in later states where Kasich was polling higher, may have stopped Kasich from winning some support in certain areas.

"If there had not been the deal between Kasich and Cruz, he might have done quite well in the suburbs of Indianapolis," Campbell said. "He had no hope of winning the state, but that's where he would have drawn his support."

The impact of momentum on the race isn't limited to the Republicans.

The NBC/WSJ/Marist poll had Sanders down 4 points to Clinton, though those results fall within the poll's 4.6 point margin of error.

"If we're not talking about his winning the nomination ... but about his retaining some momentum primarily for his ideas as we go into the convention phase, then certainly doing really well in Indiana would be really important," Hershey said.

For the Republicans, Indiana delegates are allocated in such a way that one candidate could take all 57 of the possible delegates for the state. The delegates are split between those from individual congressional districts -- three from each of nine districts, or 27 total -- and 30 "at large" delegates awarded to the winner of the entire state.

Those numbers have the potential to tip a candidate's favor going into the conventions.

"This may be the first time ever that the Indiana primary has played a significant role in the nomination process," Campbell said.