The Note: Trump’s Pivot

— -- NOTABLES

--TRUMP APOLOGIZES FOR WORDS ON CAMPAIGN TRAIL: Last night Trump appeared to stash away the bravado he has displayed at his rallies, apologizing for what appears to be the first time for his controversial words on the campaign trail and saying, "I will never lie to you." "Sometimes, in the heat of debate, and speaking on a multitude of issues, you don’t choose the right words or you say the wrong thing. I have done that, and believe it or not I regret it," Trump said. "I do regret it particularly where it may have caused personal pain.” It was a remarkable departure for the candidate who almost never expresses regret out on the campaign trail, unless in jest, ABC’s CANDACE SMITH notes. http://abcn.ws/2b0w6KA

THIS WEEK ON ‘THIS WEEK’: The Powerhouse Roundtable debates the week in politics with ABC News contributor and Washington Examiner columnist Kristen Soltis Anderson, Washington Post chief correspondent Dan Balz, ABC News political analyst Matthew Dowd, and Democratic Strategist Jamal Simmons.

YESTERDAY ON THE TRAIL with ABC’s ADAM KELSEY and VERONICA STRACQUALURSI

TRUMP TO BLACK VOTERS: 'WHAT DO YOU HAVE TO LOSE?' Donald Trump made his second appeal this week to African-Americans to vote for him in November's general election. "If African-American voters give Donald Trump a chance by giving me their vote, the result for them will be amazing," the Republican presidential nominee said during a rally at the Charlotte Convention Center in Charlotte, North Carolina. "What do you have to lose by trying something new? I will fix it," said Trump, who's been struggling to attract black voters. ABC’s CANDACE SMITH and DAVID CAPLAN have more. http://abcn.ws/2b1RKOe

NEW TRUMP CAMPAIGN MANAGER ADVISES HIM TO ‘BE AUTHENTIC.’ It was a whirlwind first day for Kellyanne Conway, one of the two most recent hires to Republican presidential candidate Donald Trump’s campaign. “Day one was amazing,” Conway, 49, told ABC’s’ TOM LLAMAS outside Trump Tower in New York Wednesday. Stepping into her new role as campaign manager, Conway said the advice she would give Trump is to “be authentic because that's what Americans appreciate.” ABC’s VERONICA STRACQUALURSI has more: http://abcn.ws/2b720lD

FORMER BREITBART NEWS CHIEF'S LONG ENDORSEMENT OF TRUMP MAKES A 'PERFECT MATCH' FOR CAMPAIGN. The hiring of the former executive chairman of Breitbart News to be the new CEO of Donald Trump's presidential campaign is the latest in what many believe has been a long collaboration between the media boss and the real estate magnate, ABC’s MEGHAN KENEALLY notes. "Breitbart was a year-long mash note to Donald Trump and Donald Trump finally reciprocated and they took up the fantasy suite together," said Ben Shapiro, the former editor-at-large for the site. http://abcn.ws/2b0icrR

TRUMP CAMPAIGN TO AIR FIRST TELEVISION ADS. Donald Trump's campaign has lined up its first advertisements of the general election cycle, spending almost $5 million to target battleground states as they race to catch Hillary Clinton in the polls. The ad buys total $4.9 million for 10 days of commercials beginning Friday, with almost half of the money devoted to placing spots in Florida and Pennsylvania, notes ABC’s ADAM KELSEY. The sum still pales in comparison to the more than $60 million that the Democratic nominee has spent so far this cycle. http://abcn.ws/2b7BOaK

DEBATE PREVIEW

EVERYTHING WE KNOW ABOUT THE PRESIDENTIAL DEBATES. There are three presidential debates and one vice presidential debate to look forward to in the coming months. The Commission on Presidential Debates, which hosts the televised events, has ruled that in order to participate, candidates must reach at least a 15 percent average in selected national polls. ABC’s MEGHAN KENEALLY has a rundown of all of the information that's available to date: http://abcn.ws/2b6Z9JC