The Ted Cruz Effect: Can He Sway a Key Senate Race In Kansas?

One year after the government shutdown, Ted Cruz gives Roberts a helping hand.

“I am proud to call Pat Roberts a friend and to endorse him in this important race for U.S. Senate,” Cruz said in a statement released by the campaign. “One year ago, Pat stood by my side in the fight to defund Obamacare, and he will continue to fight against intrusive liberal policies in the U.S. Senate.”

Several sources in the state say inviting Cruz could alienate more moderates from Roberts, many of which have already found favor with the policies put forth by Roberts’ opponent Greg Orman.

Roberts’ campaign announcement came along with an official endorsement from Cruz, and Orman’s campaign quickly responded.

“Inviting the architect of last year's government shutdown to Kansas is yet another example of how Senator Roberts is an enthusiastic participant in a broken system,” said Orman campaign manager Jim Jonas in a statement. “Washington is a mess of dysfunction, extreme partisanship and gridlock, and Senator Roberts is part of the problem.”

“There is talk that a lot of the Tea Party members in the state are planning to sit out the race entirely,” Flentje said. “Roberts lost a lot of friends during his primary with [Tea Party opponent Milton] Wolf, and I think his campaign staff is doing everything it can to bring folks back in.”

Flentje said Cruz could help mend fences with many of the Tea Party members in the state, but he said he also could risk doing more harm than good.

One of these moderate Republicans, Jim Yonally, is the chairman of a group called Traditional Republicans for Common Sense.

“I think bringing in all these big-name Republicans just shows Roberts is panicking,” Yonally said Monday. “McCain, Palin, and all the rest of the Republicans coming in are probably doing it because they want to save Kansas, not Pat Roberts.”

Yonally’s group is made up of more than 70 former elected Republican officials from Kansas who endorsed Orman over Roberts back on Sept. 3.

The news may have made more headlines had it not happened the same day Democrat Chad Taylor dropped out of the race, which thrust the reliably red state to the forefront of Republicans’ fight to take back the U.S. Senate.

“[Roberts] started out as very much of a centrist Republican, and you would think the proper path for him is somewhere back towards the center,” Yonally said. “He’s trying to tie himself to whoever he can to keep from sinking.”

As Roberts looks to rebound against continually grim poll numbers, his campaign has turned Kansas into a GOP parade in the vein of states like Iowa or New Hampshire.

"It will be up to us, to Kansas, to determine who will be in the majority in the U.S. Senate," Roberts said in a debate Wednesday.

With less than a month left to the midterm election, the national implications of Kansas breaking its 82-year streak of sending only Republicans to the Senate is a selling point for both Roberts' campaign and the big-name guests now jumping on board.

“To stop the liberal Harry Reid-Barack Obama agenda, we must win the Senate Majority – and we can’t do that without Pat Roberts back in the Senate,” Cruz said in a statement from Roberts’ campaign.