4 Things Revealed in the Year-End Campaign Finance Reports

The money trail looks a lot like the polling.

Here are the top four takeaways:

Trump (Mostly) Self-Funds His Own Campaign

Cruz Could Be on the Verge of a Major Endorsement

Even Trump, who repeatedly touts how he is funding his own campaign, met with Adelson. But even if the Adelsons don't endorse Cruz, he is on solid footing financially. His campaign, which has the most cash on hand of any GOP candidate, unveiled a $22.6 million haul for the quarter -- almost double the $12.2 million he raised during the third quarter.

Both Sanders and Clinton Can Afford the Long Haul

Polling shows Hillary Clinton and Bernie Sanders in tight races for both Iowa and New Hampshire. Both candidates seem to have the financial backing for a lengthy primary, should it turn into that. They both raised over $33 million this quarter.

Numerically speaking, Sanders spent a bit less than Clinton, and he had a lower burn rate (meaning he spent the money less quickly): 96 percent, while hers was 100 percent. He also raised a bit more ($33.5 v. $33.1). Meanwhile, Martin O'Malley is not doing well financially. He has just $169,000 in cash on hand, and has over $535,000 in debt.

As Bush's Poll Numbers Slip, So Does His Fundraising