Democratic Closing Argument: Personal Attacks

Democrats attack over personal issues, Republicans over policy

JONATHAN KARL

October 28, 2010, 3:30 PM ET

2 min read

Oct. 28, 2010 -- It's not just the Aqua Buddha and David Vitter's prostitute, Democratic candidates across the country are closing out the campaign with personal attacks on Republican candidates, sometimes digging up decades-old legal problems.

In one typical example, Democratic ads have transformed Kentucky Republican House candidate Andy Barr into "a convicted criminal" -- complete with images yellow police tape and fuzzy video of crime scenes. Not mentioned is his crime: As a college student 19 years ago, he was caught using a fake ID during spring break.

As you watch this year's ads -- and I've been watching all too many lately -- you'll notice a striking difference between Democratic and Republican attack ads: Democrats are attacking over personal issues, Republicans are attacking over policy.

There are, of course, many exceptions, but the overall trend is clear. Democrats are hitting their Republican opponents over past legal transgressions, shady business deals and even speeding tickets. Republicans are hammering Democrats over "Obamacare," Nancy Pelosi and the economy.

A recent study by the Wesleyan Media Project actually quantifies this. They looked at 900,000 airing of political ads this year and concluded: "Democrats are using personal attacks at much higher rates than Republicans and a much higher rate than Democrats in 2008."

CLICK HERE for the study summary.

Go to the next page for some -- and there are many more -- of the personal attack ads being run by the Democratic Congressional Campaign Committee.