ABC's ‘The View’ Outperforms CBS’ ‘The Talk’ in Total Viewers and Women 18-49
— -- ‘The View’ Turns In Best Total Viewer and Women 18-49 Numbers in Over 1 Year
‘The View’ Turns in Double-Digit Gains on the Year-Ago Week Across the Board: Total Viewers (+19%), Women 25-54 (+13%) and Women 18-49 (+14%)
ABC's “The View” averaged 2.994 million Total Viewers, 586,000 Women 25-54 and 462,000 Women 18-49 during the week of April 25, 2016, based on Live + Same Day Data from Nielsen Media Research. “The View” outperformed CBS’ “The Talk” (2.976 million, and 435,000, respectively) in Total Viewers (+18,000) and Women 18-49 (+27,000), beating “The Talk” for the 6th time in the last 7 weeks in both measures.
For the 2nd week in a row, “The View” improved from the previous week (2.802 million, 563,000 and 421,000, respectively, on w/o 4/18/16) in all key target demos: Total Viewers (+7%), Women 25-54 (+4%) and Women 18-49 (+10%). In fact, “The View” turned in its largest overall audience and best Women 18-49 performance in over 1 year – since weeks of 2/23/15 and 3/16/15, respectively.
“The View” turned in double-digit gains on the year-ago week (2.512 million, 520,000 and 405,000, respectively, on w/o 4/27/15) across the board: Total Viewers (+19%), Women 25-54 (+13%) and Women 18-49 (+14%). Further, “The View” has built on its Total Viewer count year to year for the last 9 weeks and in Women 25-54 for 8th time in the last 9.
Week of April 25, 2016:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC “THE VIEW” 2,994,000 586,000/1.0 462,000/0.7
CBS “THE TALK” 2,976,000 591,000/1.0 435,000/0.7
Source: The Nelsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 4/25/16, 4/18/16 and 4/27/15. Most Current: 2015-2016 Season (9/21/15 – 5/1/16) and 2014-2015 Season (9/22/14 – 5/3/15). Averages based on regular telecasts.
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