ABC’s “The View” Outperforms “The Talk” in All Key Demos for the February 2016 Sweep

By
ABC News PR
March 10, 2016, 1:20 PM ET
4 min read

— -- Ratings Report for ABC’s “The View”

For the February 2016 Sweep and the Week of February 29, 2016

ABC’s “The View” Outperforms “The Talk” in All Key Demos for the February 2016 Sweep

"The View" Outdelivers Its November Sweep Performance

By Double Digits Across the Board

“The View” Beats “The Talk” in All Key Measures for the Week of February 29,

Posting Its Biggest Lead in Women 18-49 in More than 10 Months

February 2016 Sweep:

ABC’s “The View” delivered 2.958 million Total Viewers, 608,000 Women 25-54 and 432,000 Women 18-49 during the 2016 February Sweep, based on Most Current Data from Nielsen Media Research. “The View” scored an across-the-board victory over CBS’ “The Talk” (2.944 million, 597,000 and 416,000, respectively) during the sweep: Total Viewers (+14,000), Women 25-54 (+11,000) and Women 18-49 (+16,000).

“The View” built on the previous sweep (2.608 million, 530,000 and 391,000, respectively, for November 2015) by double digits in Total Viewers (+13%), Women 25-54 (+15%) and Women 18-49 (+10%).

Week of February 29, 2016:

ABC’s “The View” averaged 2.955 million Total Viewers, 616,000 Women 25-54 and 441,000 Women 18-49 during the week of February 29, 2016, based on Live + Same Day Data from Nielsen Media Research.  “The View” led CBS’ “The Talk” (2.744 million, 539,000 and 391,000, respectively) by its largest margins of the season in all key target demos: Total Viewers (+211,000), Women 25-54 (+77,000) and Women 18-49 (+50,000).  In fact, “The View” scored its biggest lead in Women 18-49 in more than 10 months – since w/o 4/13/15.

“The View” turned in across-the-board gains from the previous week (2.843 million, 580,000 and 419,000, respectively, w/o 2/22/16): Total Viewers (+4%), Women 25-54 (+6%) and Women 18-49 (+5%).  In fact, “The View” scored its 2nd-best Women 25-54 performance of the season.

“The View” improved on the same week last year in Total Viewers (+2% - 2.955 million vs. 2.903 million on w/o 3/2/15).

2016 February Sweep:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 

ABC “THE VIEW”                           2,958,000                           608,000/1.0                      432,000/0.7

CBS “THE TALK”                             2,944,000                           597,000/1.0                      416,000/0.7

Week of February 29, 2016:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 

ABC “THE VIEW”                           2,955,000                           616,000/1.0                      441,000/0.7

CBS “THE TALK”                             2,744,000                           539,000/0.9                      391,000/0.6

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 2/29/16, 2/22/16 and 3/2/15.  Most Current: 2015-2016 Season (9/21/15 – 3/7/16) and 2014-2015 Season (9/22/14 – 3/8/15).  Most Current: February 2016 Sweep (2/4-3/2/16), February 2015 Sweep (1/29-2/25/15) and November 2015 Sweep (10/29-11/25/15).   Sweep periods (November, February, May and July).  NOTE: Due to the digital transition, the 2009 February sweep was 3/5 – 4/1/09. Averages based on regular telecasts.

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