ABC’s “The View” Turns in Its 2nd-Most-Watched Week in 10 months
-- Ratings Report for ABC’s “The View”
For the Week of January 11, 2016
“The View” Out-Delivers Its November Sweep Performance in All Key Target Demos
ABC’s “The View” averaged 2.779 million Total Viewers, 560,000 Women 25-54 and 409,000 Women 18-49 during the week of January 11, 2016, based on Live + Same Day Data from Nielsen Media Research. “The View” turned in its 2nd-most-watched week in 10 months (since w/o 3/2/15), behind only the previous week’s performance (2.944 million).
Compared to its performance during the 2015 November Sweep (2.591 million, 526,000 and 388,000, respectively), “The View” out-delivered the month in all key target demos: Total Viewers (+188,000), Women 25-54 (+34,000) and Women 18-49 (+21,000).
Week of January 11, 2016:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC “THE VIEW” 2,779,000 560,000/0.9 409,000/0.6
CBS “THE TALK” 2,963,000 627,000/1.0 432,000/0.7
NBC “TODAY III” 2,508,000 611,000/1.0 504,000/0.8
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 1/11/16, 1/4/16 and 1/12/15. Live+SD: 2015-2016 Season (9/21/15 – 1/17/16) and 2014-2015 Season (9/22/14 – 1/18/15). Most Current: November 2015 Sweep (10/29-11/25/15). Averages based on regular telecasts.
– ABC –