“GMA” is #1 for the Week in Total Viewers
-- “GMA” is #1 for the Week in Total ViewersOutperforming NBC’s “Today” by 338,000 Total Viewers
“GMA” Poised to Win the May Sweep for the 3rd Straight Year in Both Adults 25-54 and Total Viewers
“GMA” Widens Adults 25-54 Season Margin Lead Over NBC’s “Today” by +31%
“GMA” is Delivering its Largest Adults 25-54 Season MarginOver “Today” in 22 Years
ABC News’ “Good Morning America” ranked No. 1 in Total Viewers (5.191 million) for the week of May 11, 2015, based on Live +Same Day Data from Nielsen Media Research. “GMA” outdelivered NBC’s “Today” (4.853 million) by 338,000 Total Viewers.
“GMA” was up week to week in Total Viewers (+2% - 5.191 million vs. 5.098 million on w/o 5/4/15).
With 3 days left to count, “GMA” is poised to win the 2015 May sweep in both Total Viewers and Adults 25-54, marking the 3rd consecutive year for the ABC newscast to win the May sweep in both measures.
Season to date, “GMA” is the No. 1 morning newscast in Total Viewers and Adults 25-54. “GMA” is leading “Today” by 589,000 Total Viewers and by 132,000 Adults 25-54. In fact, “GMA” has increased its season margin over “Today” versus the same point last season in Adults 25-54 (+31% - 132,000 vs. 101,000).
Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, “GMA” is seeing its widest Adults 25-54 margin over “Today” in 22 years – since the 1992-93 season.
During the week, “GMA” beat “CBS This Morning” in Total Viewers (+41%), Adults 25-54 (+75%) and Adults 18-49 (+72%).