“The View” Outdelivers “The Talk” in Total Viewers, Women 25-54 and Women 18-49 for the 3rd Consecutive Week

By
ABC News PR
April 7, 2016, 12:58 PM ET
3 min read

— -- Ratings Report for ABC’s “The View”

For the Week of March 28, 2016

“The View” Outdelivers “The Talk” in Total Viewers, Women 25-54

and Women 18-49  for the 3rd Consecutive Week

“The View” Turns in Gains on the Same Week Last Year in Total Viewers (+14%) and Women 25-54 (+7%)

ABC's “The View” averaged 2.838 million Total Viewers, 555,000 Women 25-54 and 402,000 Women 18-49 during the week of March 28, 2016, based on Live + Same Day Data from Nielsen Media Research. For the 3rd straight week, “The View” outdelivered CBS’ “The Talk” (2.732 million, 541,000 and 395,000, respectively) in all key target demos: Total Viewers (+106,000), Women 25-54 (+14,000) and Women 18-49 (+7,000).

For the 4th time in the last 5 weeks, “The View” turned in gains on the same week last year (2.489 million and 521,000, respectively, on w/o 3/30/15) in Total Viewers (+14%) and Women 25-54 (+7%).  “The View” posted a larger year-to-year increase in overall viewers than “The Talk,” while the CBS program was down in Women 25-54 (+7%/-5%, respectively).

Week of March 28, 2016:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 

ABC “THE VIEW”                           2,838,000                          555,000/0.9                      402,000/0.6

CBS “THE TALK”                             2,732,000                          541,000/0.9                     395,000/0.6

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 3/28/16, 3/21/16 and 3/30/15.  Most Current: 2015-2016 Season (9/21/15 – 4/3/16) and 2014-2015 Season (9/22/14 – 4/5/15).  Averages based on regular telecasts.