‘The View’ Sees Gains on the Year-Ago Week in All Key Target Demos: Total Viewers (+9%), Women 25-54 (+5%) and Women 18-49 (+4%)
— -- ‘The View’ Posts Across-the-Board Increases on the Year-Ago Sweep: Total Viewers (+9%), Women 25-54 (+6%) and Women 18-49 (+7%)
Week of May 23, 2016:
ABC’s “The View” averaged 2.646 million Total Viewers, 499,000 Women 25-54 and 378,000 Women 18-49 during the week of May 23, 2016, based on Live + Same Day Data from Nielsen Media Research.
For the 2nd week in a row, “The View” turned in gains on the year-earlier week (2.422 million, 477,000 and 364,000, respectively, on w/o 5/25/15) in all key target demos: Total Viewers (+9%), Women 25-54 (+5%) and Women 18-49 (+4%). In fact, “The View” has delivered increases year to year in all 3 measures in 5 of the last 6 weeks.
2016 to date, “The View” is improving in Total Viewers (+121,000 – 2.891 million vs. 2.770 million) and Women 25-54 (+4,000 – 578,000 vs. 574,000) compared to the same point in 2015.
May 2016 Sweep:
ABC’s “The View” delivered 2.805 million Total Viewers, 541,000 Women 25-54 and 423,000 Women 18-49 during the 2016 May Sweep, based on Most Current Data from Nielsen Media Research.
“The View” posted across-the-board increases on the year-ago sweep (2.564 million, 509,000 and 396,000, respectively, for May 2015) in all key target demos: Total Viewers (+9%), Women 25-54 (+6%) and Women 18-49 (+7%).
Week of May 23, 2016:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC “THE VIEW” 2,646,000 499,000/0.8 378,000/0.6
May 2016 Sweep:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC “THE VIEW” 2,805,000 541,000/0.9 423,000/0.7
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 5/23/16, 5/16/16 and 5/25/15. Most Current: 2015-2016 Season (9/21/15 – 5/29/16) and 2014-2015 Season (9/22/14 – 5/31/15) and 2016 (12/28/15 – 5/29/16) and 2015 (12/29/14 – 5/31/15). May 2016 Sweep (4/28-5/25/16), May 2015 Sweep (4/23-5/20/15) and February 2015 Sweep (1/29-2/25/15). Sweep periods (November, February, May and July). NOTE: Due to the digital transition, the 2009 February Sweep was 3/5-4/1/09. Averages based on regular telecasts.
ABC Media Relations
Lauri.L.Hogan
(212) 456-6358
Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com
-- ABC --