Kevin Durant doesn't want spotlight

— -- Kevin Durant, despite having scored at least 30 points in nine consecutive games, is his own biggest critic.

Averaging a league-high 31.0 points, the Oklahoma City Thunder star is working toward a fourth career scoring title, but even he hasn't experienced a stretch like this.

"Yeah, after every game I've been getting 30 to 40 texts," Durant told NewsOK.com.

Durant has averaged 38.9 points while reaching 30 in a career-high nine straight -- and will look to make it 10 on Friday night against the Boston Celtics. He's a game-time decision, however, after aggravating a shoulder injury during Wednesday's win against San Antonio.

"I've seen Kobe Bryant score 40 points in nine straight games," Durant told NewsOK.com. " Michael Jordan have 11 triple-doubles in 12 games. LeBron James have a month when he's averaging 35 points. So those guys, that's something to write home about."

So does he consider his streak special?

"No, not at all," he said.

Just don't tell that to his teammates and his coach. .

"[Durant] scores because he's a smart player," Thunder coach Scott Brooks told the team's official website. "He scores because he has the ability to put the ball on the floor and score on different spots on the floor. He also scores because we have good players around him. If you double-team, we have guys who can make you pay."

The last team to hold Durant under 30? It was the Celtics, who held him to 21 points during a visit to Oklahoma City on Jan. 5.

The Associated Press contributed to this report.