Super Bowl 2015: Nationwide Ad Features Death of Little Boy
An ad for the insurance company features a boy who "couldn't grow up."
— -- Insurance company Nationwide wins the award for featuring the most tragic of all Super Bowl XLIX ads for their commercial featuring a little boy who dies following an unspecified household accident.
The commercial opens with the boy talking about how he'll never be able to get married, learn to ride a bike or travel the world because of his unexpected death.
The text on the screen reads: "The number one cause of childhood deaths is preventable accidents."
Of course, Twitter erupted in outrage and mockery:
Nationwide's other commercial during the Super Bowl was lighter in subject matter and featured Matt Damon and Mindy Kaling.