Sochi Olympics: Giant Snowboard Logos Not an Issue for International Olympic Committee ... Yet
Giant logos emblazon snowboards of gold-medal winner Sage Kotensburg and others.
Feb. 14, 2014— -- Snowboard makers Burton and Salomon can relax. The International Olympic Committee (IOC) said they won't change regulations that manage the size of logos on snowboards used in the Olympic Winter Olympic games … yet.
The Olympic charter's Rule 50, which regulates advertising during the Games, states that for equipment: "Any manufacturer's identification that is greater than 10 percent of the surface area of the equipment that is exposed during competition shall be deemed to be marked conspicuously."
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"This is not an issue for us," Sandrine Tonge of the International Olympic Committee wrote in an email to ABCNews.com.
That means snowboarders like gold medal U.S. winner Sage Kotsenburg can keep using their boards emblazoned with logos for now. Kotsenburg won his slopestyle event with a snowboard that showed the logo of Swiss brand APO.
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A manufacturer's identification can be displayed if they are sold through retail 12 months prior to the Olympics, Tonge said.
But after each Olympics, the IOC holds a debrief with all its stakeholders "in order to review the operations and see how improvements can be made for future editions," she said.
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