Apple TV Tuned-Up With New TV App
The new app is aimed at unifying the TV watching experience on the set top box.
— -- During an event primarily focused on new computer hardware, Apple today introduced an app that it claims will allow customers to more easily access their favorite television shows on the company's branded set-top boxes.
The company said that the app -- called simply "TV" -- gave users a unified location for accessing their movies and TV shows, as well as discovering news content that they may be interested in.
The new app will be available on Apple TV in December.
Information about where viewers stopped and started watching programs will be synced across devices, allowing them to more seamlessly switch between devices, the company said.
The company also said that it had expanded Siri, its voice-control platform, so that users could more easily tune to live sports and news programs using voice commands. These features are available now, the company said.
The company said it had developed a single sign-on method, allowing subscribers of DIRECTV and Dish Network to log in once and access content across all of their devices.