CES 2015: Sony Walkman Rises From the Ashes With Huge Price Tag
Long before smartphones and iPods, the Sony Walkman reigned supreme.
— -- Sony is trying to make the Walkman cool again.
The company unveiled its Walkman NW-ZX2 high-definition music player this week at the 2015 International Consumer Electronics Show in Las Vegas.
While the device is getting a modern makeover, its no longer the low-cost music player of the past. The new 128 GB Walkman comes with a $1,119.99 price tag.
It may seem like a hefty price for a music player when many of us stream music on smartphones. However, Sony is promising a first class experience that will appeal to audiophiles.
The new Walkman "can reproduce master quality recordings just as the artists originally intended," the company said in a news release.
It also packs plenty of power, giving users up to 60-hours of MP3 listening time and as many as 33-hours of high resolution playback -- all from a single charge.
The Walkman is not yet available for preorders, but Sony said it expects the device will be in consumers' hands sometime during Spring 2015.
This isn't the first time the Walkman has risen from the ashes. Sony released the petite NWZ-A17 Walkman last year at a $300 price point.