Google's Latest Buy Is Full of Hits
Search giant buys music streaming company Songza.
— -- Google's latest acquisition is already a hit.
The search giant announced today that it had scooped up Songza, a music streaming and curation service.
"We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do," Songza wrote in a blog post. "No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use."
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Google did not immediately disclose the terms of the deal.
Songza is up against some tough competition from the market leaders, which include Pandora, Spotify and iTunes Radio. However, the 6-year-old company has differentiated curating playlists for users depending on the day of the week, a user's mood and the location where they're listening.
The one tune that is pumping through the Songza office today according to the company's blog post?
"Walking on Sunshine."
Seems about right.