Meerkat Live-Streaming App Seeks to Capture an Even Bigger Audience
Why you could be seeing more Meerkat on Facebook.
— -- Meerkat is seeking greener pastures after a meteoric rise earlier this year was followed by roadblocks -- including the competition of Twitter's arguably more beautiful Periscope app.
A Meerkat iOS update released this week now lets live streamers push their broadcasts directly to their Facebook page, along with teasing any upcoming streams they have planned.
"With this new update we are making it easier than ever to discover and interact with the people you already know by integrating with your phone’s address book, and giving you the ability to push live and upcoming streams directly to your Facebook Page," the Meerkat team announced in a Medium post.
The live-streaming app became a sensation days after its release in February, largely fueled by Twitter users sharing their streams with friends.
Then came a serious challenger when Twitter rolled out Periscope, its own live-streaming app, in March. Around the same time, Twitter stripped away Meerkat's access to Twitter's social graph.
The move meant users had to individually re-build their network of friends inside of the app as opposed to getting a populated list of people they follow on Twitter. Meerkat users can still push links from their live streams to Twitter.