Tesla Reveals New Details About Its Most Affordable Car Yet

Reservations for the mass market Model 3 begin in March.

Tesla's Model 3 is expected to cost around $35,000, excluding any potential electric vehicle tax credits, putting it at a sweet spot in the luxury electric vehicle market.

Here's what we know about the Model 3 so far.

The Unveiling

For all of the hype, the world still doesn't know what the Model 3 looks like. In a fourth-quarter shareholder's letter released Wednesday afternoon, Tesla revealed it plans to hold an unveiling for the vehicle on March 31. Musk followed up on Twitter by saying he'd have more details in the coming weeks about how Tesla plans to introduce the Model 3 to the world.

How to Buy

Musk announced on Twitter that reservations for the company's mass market Model 3 vehicle will begin in Tesla stores on March 31 and online on April 1. While previous Tesla vehicles have required a $5,000 deposit, Tesla is requiring a $1,000 deposit for interested buyers to secure their spot in line for the Model 3.

Tesla's most affordable car yet is about half the cost of the company's Model S, which begins at around $70,000 with customizable options that can add to the price of the vehicle.

When You Can Drive It

The first Model 3 vehicles are expected to be delivered in late 2017, according to Tesla's letter to shareholders.