Tesla Revs up Price, Power, Range of Model S

Why Elon Musk said the new car is actually price competitive.

Called the 70D, the new all-wheel-drive Model S may give some buyers sticker shock with a starting price of $75,000 -- that's 7 percent more than the starting price of the old Model S, called the 60.

What buyers will get is a more powerful car with an increased 250-mile range at 65 mph, according to Tesla. The 70D can get from 0-60 miles per hour in 5.2 seconds, according to Tesla, shaving off around seven tenths of one second.

Using a $7,500 tax credit, Tesla CEO Elon Musk pointed out the price of the car would drop to $67,500, with further reductions in some states that tack on additional credits, the Associated Press reported.

Factoring in fuel savings, the cost of owning a Model S 70D comes to $55,000 over the course of five years, the average time people own a new car, putting it around the same price point as mainstream luxury vehicles that run on fuel, according to a Tesla analysis.

Nerad said it's a smart move for Tesla as it aims to prove that it can compete with mainstream luxury car makers.

"I think what they [Tesla] have to worry about is not being the flavor of the month," Nerad said. "They had a nice run, some very cool stuff in terms of the technology, interior and zero emissions, but when the product ages a bit, those are the telling years for any car company."

"These are the test years for Tesla," he said.