Air New Zealand Releases 'Most Epic Safety Video Ever Made'
Not one moment of the safety video actually takes place in an airplane.
— -- As the "official airline of Middle-earth," Air New Zealand would naturally want to capitalize on the final movie in "The Hobbit" trilogy, scheduled to be released in December.
The theatrical release of "The Hobbit: The Battle of the Five Armies" is a few months away, but Hobbit lovers can get a fix by watching "The Most Epic Safety Video Ever Made," featuring cast members from all three films in the trilogy -- Elijah Wood (Frodo Baggins), Dean O'Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast).
The video, directed by Kiwi filmmaker Taika Waititi ("Boy" and "What We Do in the Shadows") also features cameos from "The Hobbit" trilogy director Sir Peter Jackson, Weta Workshop co-founder Sir Richard Taylor and Waititi himself, who appears as a wizard.
Not one moment of the safety video actually takes place in an airplane. Because, you know, it's Middle-earth.
It's not the first time the airline has made an airline safety video in connection with "The Hobbit" films. In 2012, director Peter Jackson and "The Hobbit" characters appeared in a Middle-earth themed safety video. "An Unexpected Briefing" has been viewed more than 12 million times online.
"We're confident our final Hobbit-inspired on board safety video will delight fans as much as the first one and inspire even more people to consider a visit to Middle-earth,” said Jodi Williams, Air New Zealand Head of Global Brand Development.
Since being released Wednesday, the YouTube video has been viewed more than 775,000 times.