Becky G debuts new beauty brand Treslúce Beauty, inspired by her Mexican heritage
The singer was inspired to create a brand that celebrates the Latinx commuity.
Global superstar Becky G is officially releasing her very own makeup line inspired by her heritage.
The Mexican-American singer has been teasing the new launch of Treslúce Beauty on Instagram. It's set to be released on Friday.
"Many of you guys know that this has been one of my biggest dreams for so long and it's finally happening," she captioned a campaign image of herself.
She continued, "It is a blessing to have this opportunity to share it with all of you."
The initial launch includes an eyeshadow palette, multi-use color liners, makeup brushes, eyelashes, a lash case and 2-in-1 lash applicator starting at $8.
"I wanted to create a space in the beauty world that elevates our voices and our stories," Becky G told People.
She also explained that Treslúce Beauty gets its unique name from two Spanish words: "Tres," meaning three, and "Luce," which is a slang term to compliment someone's appearance.
The new collection was less about creating another celebrity beauty brand and more about creating a line of products that celebrates and supports Becky G's beloved Latinx community, according to a statement from the company.
One of the most standout products is the Treslúce I Am Palette, which includes a richly pigmented mix of 18 mattes and shimmers housed in colorful packaging that includes an illustration of Becky G that was done by artist Monica Loya.
The vibrant array of shades were inspired by Mexican pottery and papel de fiesta and formulated with Mexican blue agave sustainably sourced from Jalisco, Mexico.
Recycled paper is used in the packaging which features a removable mirror as well as a personal message from Becky G.
The multi-hyphenate singer is no stranger to the world of beauty and grew up loving to play with makeup. She loved it so much that by age 13, family members began asking her to do their glam for parties.
Becky G also serves as the youngest CoverGirl to date; she was spokesperson for the brand at age 15.
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