GOOP Lifestyle Site to Host Posh LA Pop-up

PHOTO: Gwyneth Paltrow posted an image to Instagram of a forthcoming Brentwood pop-up shop selling items recommended on her GOOP lifestyle site.

She may be in the process of "consciously uncoupling" from former spouse Chris Martin, but actress-director-cookbook author and self-proclaimed lifestyle guru Gwyneth Paltrow is already ready to pop with another labor of love.

The Ironman star's popular e-commerce site GOOP will host a seven-day pop-up shop in tony Brentwood next week, according to a photo Paltrow shared on her Instagram account.

If the brick and mortar location is anything like its online counterpart, shoppers can expect a curated collection of luxury goods such as the $395 key lime swimsuit by Cushnie et Ochs or the $1,298.00 monogrammable 18kt yellow gold lana pinky ring created exclusively for GOOP by jewelry designer Sarah Chloe.

Just life's essentials, really.

Early responses from Paltrow's followers indicate that there will likely be long lines on opening day May 5. But some expressed concern over her chosen hashtag for the event: #gooppop.

"I am a fan of yours and reader of goop," wrote one such Instagram follower, but added, "my feeling on the name "gooppop" is it reads too close to "poop" when you see it."

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