This Card Costs 'Cause You Aren't Supposed to Have It'

— -- Alex Gordon has yet to play a single game in the major league, and yet his rookie card is the hottest in all of baseball, selling for as much as $2,550 in recent weeks.

Is Gordon the Kansas City Royals' next great player? Could be. That isn't why his card, which is No. 297 in Topps' 2006 set, is worth that kind of money.

The piece of cardboard is worth that much only because it never should have been produced in the first place.

Last year, in part to reduce confusion in the marketplace, the Major League Baseball Players Association ruled that card manufacturers could make rookie cards only of players who either made the 25-man roster or played in a major league game the previous season. Gordon didn't qualify either way.

After he led Nebraska into the College World Series, the No. 2 overall pick in the 2005 draft didn't sign his contract -- including a $4 million signing bonus -- until late September.

"At the last second, we realized we had made a mistake, so we pulled the cards, destroyed them by cutting out the photo, and then destroyed the plates," said Topps spokesman Clay Luraschi.

A fan named Jeremy Troutman, though, pulled five of Gordon's cards on a shopping trip in his hometown of Wichita, Kan., where, coincidentally, Gordon was playing Double-A ball for the Wranglers this season.

"I went to Wal-Mart, bought two boxes, and got two in the same pack," Troutman said. "So I bought seven more boxes and got another three in the same pack."

Troutman, whose story first appeared in The Wichita Eagle, opened 1,000 packs to find his five cards. He sold all five of them to different collectors for a total of $5,761.79.

Troutman had the right idea. The Gordon cards are believed to exist only in the earliest shipped packs, many of which went to Wal-Marts across the country.

Before you raid your local Wal-Mart in search of a bonanza, you should know that the odds of a payday like Troutman's aren't in your favor. Fewer than 20 of the Gordon cards have shown up for sale on eBay, leading some in the collectibles industry to believe that the card is as rare as they come. Luraschi is confident that fewer than 100 cards got out.