Scientist: Donuts Helped Shape Our Culture

July 23, 2008 — -- Paul Mullins is a serious scholar who has studied heavy issues like racism and materialism, but now he has turned his attention to a really weighty subject: donuts.

Give that man a calorie-rich donut, smothered with colorful chunks of sugar, and he's immediately in hog heaven.

For some time now, Mullins, an Indiana University-Purdue University, Indianapolis anthropologist and archaeologist, has been sitting around donut shops, gulping down those sweets and talking to other customers about why they do the same -- especially when just about everyone knows that too many donuts can make your waist balloon.

Mullins, who runs at least 40 miles a week and is a bit of a lean machine, knows the perils of an unhealthy diet, but he plugs away at his research anyway because donuts, he said, can tell us a lot about ourselves.

"The thing that struck me about donuts" when he began his research a few years ago, he said in a telephone interview, "is nobody is sitting on the fence. There are very few things like that, where people are either fervently attached to, or strongly opposed to, donuts. Nobody is muddling through on middle ground."

And that, he added, suggests that there is more at work here than the biological urge to satisfy a sweet tooth.

"If we just boil it down to biology, it's much tougher to understand food," he said. "We can eat anything if it's not toxic, and somebody across time has eaten virtually everything."

So why do we cling to foods that are at least somewhat toxic and even though they could fuel a very serious obesity epidemic?

"There's something socially telling in that," he said. Some people are committed to maintaining their body within certain parameters, and "there are other people who are very much in touch with their desires and they understand that they like donuts a lot and they are not going to deny themselves because they have been denied so many other things in their lives. Donuts for them are incredibly meaningful and powerful and they aren't going to give them up for 300 calories of discipline."