"The idea is in a blink of an eye your phone is constantly refreshed and your phone is constantly alive. That becomes your home screen," Woodward said. The feed can be customized and if you don't like it, you can choose to put your Blinkfeed on another pane and use a regular Android home screen.
In addition to the Blinkfeed and redesigned user interface, HTC has added features like a Sense TV, which works with an IR blaster in the phone to turn the phone into a remote control for your TV.
Android Phone Season
The One will be offered by 180 carriers in 80 countries over the next few months. It will be available in the U.S. at T-Mobile, Sprint and AT&T in March. HTC would not confirm the pricing, but said it would be competitive. Most high-end Android phones and the iPhone 5 cost $199 with a two-year contract.
But, of course, this is Android phone season and Samsung is rumored to be announcing the next version of its popular Galaxy S 3 -- the Galaxy S 4 -- in early March at its own event. While the One might be the only phone now designed for Generation Feed, it may make sense to wait to make sure it's the right one.