Discover the Bogg Bag: Summer's newest 'It' bag is a viral sensation

The bag is a must-have for beachgoers, moms, teachers and nurses alike.

May 15, 2024, 10:47 AM

Shop the Bogg Bag and accessories
ABC News Photo Illustration, Amazon

The Bogg Bag, a unique and increasingly popular accessory, is rapidly becoming a must-have for beachgoers, moms, teachers and nurses alike.

Its sturdy, washable design, combined with a variety of customization options, has catapulted it to social media fame. Thousands of videos have been posted about different ways to customize and organize this unique accessory.

The bag's popularity is driven by its versatility and durable material -- ethylene-vinyl acetate, or EVA, the same material used in popular foam clogs. This makes the Bogg Bag light, robust and capable of withstanding tough conditions without tearing or breaking.

The bag's design features a square base that keeps it upright and a spacious interior perfect for carrying everything from beach towels to school supplies.

Why are Bogg Bags so popular?

In short... versatility.

What truly sets the Bogg Bag apart are the customizable options. It features a system of holes around the edge of the bag, allowing owners to personalize their bags with various accessories. These include charms, straps and inserts that enhance the bag's functionality and add a touch of personal style. Accessories like transparent zipper storage bags, phone holsters, and various hooks are particularly popular for organizing contents and keeping essentials within easy reach.

The bag's simple care routine adds to its appeal, especially among busy professionals like teachers and health care workers. It can be rinsed or hosed down after a day out, making maintenance hassle-free.

The Bogg Bag has gone viral on social media thanks to its practicality and stylish appearance, with users showing off their customized bags. From everyday errands to outdoor adventures, the Bogg Bag has proven to be an indispensable accessory for a wide range of activities.

Shop a few of our favorites below!

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Please note that these bags are selling quickly, so not all colors and sizes may be in stock.