Beating expectations is the game in Iowa
Iowa — along with early-state buddy New Hampshire — has helped shape the results of presidential contests since the dawn of the modern nomination system in the 1970s. The caucuses have provided a pivotal opportunity for candidates to exceed expectations from the start and grab what George H.W. Bush called the "Big Mo" — momentum — after his 1980 Iowa win made him one of the leading Republican candidates that cycle.
The threshold for what could be considered a good or bad performance for each candidate is a moving target influenced by poll numbers, political media and a candidate's own expectations-setting. Beating those marks can raise a candidate's viability in the eyes of the press, donors and voters, precipitating increased and more positive media coverage, stronger fundraising and greater support in later electoral contests. This year, with Trump holding such a large lead, a bigger question than whether he will win is what his percentage looks like and how the rest of the field does in comparison.
Each Republican contender tonight has different goals to meet. For Trump, it's mainly about meeting the expectation of a sizable win — a win with less than an outright majority might look weak for a candidate who is polling north of 50 percent in Iowa. For DeSantis, success appears to be a matter of finishing in front of Haley for second place; otherwise, his campaign may be kaput. Haley, meanwhile, could bring about DeSantis's demise with a solid second-place performance, and set herself up to keep the momentum going into New Hampshire, where she's polling far better. And for Ramaswamy, it's about staying relevant and getting into the double digits.