Will gender affect candidate preference?
Since the 1980 presidential race, Democrats have done markedly better than Republicans with women voters. This is known as the gender gap. But primaries can produce gender gaps too, with men and women of the same party voting differently. For example, in the 2020 Democratic primary, Vermont Sen. Bernie Sanders did consistently better with men than women in polls.
Should we expect a gender gap in Iowa today? Possibly. It varies, but some polling evidence from December suggests that Iowa women are more likely than men to favor Trump. An Iowa State University poll of likely GOP voters has 58 percent of women and 51 percent of men selecting Trump as their first choice. Similarly, a Fox News poll has 56 percent of women and 49 percent of men selecting Trump as their first choice. But a CBS News poll shows a smaller gap, that's flipped — 59 percent of men and 57 percent of women say Trump is their top choice. Trump's lead among women is somewhat surprising in the larger context. In the 2016 general election, we saw a large gender gap because Trump did well with white men, but lost women (relative to Romney's performance in 2012). And much has been written about his struggle to win over suburban women, and young women, too. However, primary voters are unique, and Trump's brand of conservatism isn't putting off these women. In the 2016 Iowa caucuses, Trump won 25 percent of men and 24 percent of women (according to entrance polls).
Another interesting finding is that the polling does not suggest gender affinity — that is, individuals being more likely to support political candidates of their same gender — is at play in Haley's numbers. The concept of gender affinity is rooted in the idea that shared gender identity can lead to perceived commonality in experiences, perspectives and priorities. Haley's pitch hasn't necessarily been aimed at the women in her party, although she does emphasize gender as she campaigns. But overall, Haley tended to do slightly better with men than she does with women in those same Iowa polls, a pattern also present in national polls.
DeSantis, on the other hand, has made a more concerted effort to court women voters, but the polls from Iowa don't suggest those efforts have worked. In none of the aforementioned polls is DeSantis winning women, and in only the CBS poll does he poll better with women compared to men (25 percent of women and 20 percent of men pick DeSantis as their first choice).