New Hampshire primary 2024: Trump projected to win, Haley vows to fight on

Trump and Biden had strong showings in the first-in-the-nation primary.

Last Updated: January 23, 2024, 8:25 PM EST

Former President Donald Trump will win the 2024 New Hampshire GOP primary, ABC News projects. As of 10 p.m. Eastern, Trump was ahead by less than 10 percentage points. While that represents a slight overperformance of polling for former U.N. Ambassador Nikki Haley, even a close loss is a big hit to her prospects, as she had staked her campaign on a strong performance in the Granite State. Haley spoke shortly after the projection to emphasize that "this race is far from over," while Trump (and his allies) amped up calls for her to drop out.

ABC News has also projected that President Joe Biden will win the Granite State's Democratic primary. A comfortable write-in victory for him despite not even being on the ballot is a good sign for the incumbent.

Latest headlines:

Here's how the news is developing. All times Eastern.
Jan 23, 2024, 8:14 PM EST

Trump wins New Hampshire, ABC News projects

ABC News projects that Trump will win the New Hampshire Republican primary. He currently leads Haley 53 percent to 46 percent with 15 percent of the expected vote reporting. And based on where ballots remain to be counted, I'd expect that margin to widen.

—Nathaniel Rakich, 538

Supporters of Republican presidential candidate and former U.S. President Donald Trump cheer at his primary night party, Jan. 23, 2024, in Nashua, New Hampshire.
Chip Somodevilla/Getty Images
Jan 23, 2024, 8:13 PM EST

A 10-point gender gap for Trump in New Hampshire

According to preliminary exit polls, Trump is doing about 10 points better with men than women in New Hampshire. In earlier primary polls, he was running more evenly, or better, with women. With Ramaswamy and DeSantis out of the race (and their endorsement of Trump), Trump likely picked up more support from male voters.

Meredith Conroy, 538 contributor

PHOTO: A woman distributes campaign posters for former US president and 2024 Republican Presidential hopeful Donald Trump before the start of the South Dakota Republican Party's Monumental Leaders rally in Rapid City, South Dakota, Sept. 8, 2023.
A woman distributes campaign posters for former US president and 2024 Republican Presidential hopeful Donald Trump before the start of the South Dakota Republican Party's Monumental Leaders rally at the Ice Arena in Rapid City, South Dakota, Sept. 8, 2023.
Andrew Caballero-reynolds/AFP via Getty Images
Jan 23, 2024, 8:11 PM EST

Associated Press: Trump wins

The first major news organization — the Associated Press — has called the New Hampshire Republican primary for Trump. Our colleagues at the ABC News decision desk, however, have not yet made a projection.

—Nathaniel Rakich, 538

Jan 23, 2024, 8:10 PM EST

Did winnowing work?

There are a lot of arguments about whether the current nomination system that we have — influential early contests and the "invisible primary", where fundraising, polls and endorsements show which candidates have support — is effective. There's an argument that this system is effective at "winnowing" candidates who aren't able to unite the party behind them. But in the case of DeSantis dropping out on Sunday — unusual timing — it's not clear that this was especially effective winnowing. From a candidate perspective, maybe. DeSantis lost support as Trump gained it, and he didn't seem to especially strike people as an ascendant presidential figure.

DeSantis's departure from the race was good for consolidating the party around Trump at this stage, which is usually what parties want. But Trump is a complicated figure, and even as the GOP is increasingly his party, it's not totally straightforward. If your takeaway from the Iowa caucuses was that about 40 percent of caucusgoers preferred someone else, then it makes sense that a real contest between Trump and a competitor might have been good to have. Now the Haley campaign is trying to talk about a head-to-head contest. It's hard to know what a two-person race between Haley and Trump would have been like, and pretty difficult to imagine that Haley would be beating Trump now. But competition between Trump and an alternative might have been clearer if it had been a two-person race for longer.

Julia Azari, 538 contributor

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