Derek Jeter Launches Company, Says 'I'm Not a Robot'

— -- Derek Jeter wasted little time during his newly-christened retirement to tell the world that he's "not a robot" after all.

Jeter, frequently mocked for showing little emotion, has launched a new digital company called "The Players' Tribune," saying he hopes athletes can tell their stories.

Jeter's newest position? The former captain is now "founding publisher."

And this is no blog.

The former Yankees shortstop announced he has the financial and creative backing, respectively, of production company Legendary Entertainment and the founding editor of ESPN The Magazine.

"I’m not a robot," Jeter said after referring to his emotional last home game last week. "Neither are the other athletes who at times might seem unapproachable. We all have emotions. We just need to be sure our thoughts will come across the way we intend."

Jeter wrote in his letter that he's "in the process of building a place where athletes have the tools they need to share what they really think and feel."

"We want to have a way to connect directly with our fans, with no filter," Jeter wrote on his website.