Toy maker Hasbro is targeting the girl market by making toy gun play a more social activity.
Hasbro brand Nerf Rebelle's latest five toys, as part of the "Secrets and Spies" line, allow kids to write messages to friends on darts the company says will fly up to 85 feet away. The toys in the line include message decoders, "preparing kids for the ultimate spy mission," according to the company's product description. The toy line's marketing language says it's built from "play insights" from over 1,200 girls and "delivers on features they asked for."
Chris Byrne, content director of consumer toy website TTPM, said the new Nerf Rebelle line combines classic Nerf play with features that are relevant to how some girls play.
Byrne said Nerf Rebelle's latest line is a reflection of today’s girls: “active, competitive, fashion conscious and above all socially connected.”
Here's a look at the newest products form Nerf Rebelle and Nerf that are available now from major toy retailers and are intended for children ages eight and older.
Nerf Rebelle, which is separate from the Nerf brand, was introduced last year, coinciding with the popularity of action heroines, such as arrow-wielding Katniss Everdeen in the "Hunger Games" book series and films. In its marketing language, Nerf Rebelle avoids calling any of the purple and orange products weapons or guns, instead describing the cross-bow-like and shooting toys as "blasters."
1. Nerf Rebelle Agent Bow, $29.99
2. Nerf Rebelle Rapid Red Blaster, $29.99
3. Nerf Rebelle Messenger Blaster, $14.99
4. Nerf Rebelle Spylight Blaster, $19.99
5. Nerf Rebelle Diamondista Blaster, $9.99
Nerf's Latest Toys
Nerf offers toy segments such as Nerf N-Strike and Nerf Zombie Strike. Its newest toys have a similar range as those of the Rebelle line, though the Nerf N-Strike Mega Thunderbow can fire five whistler darts in a row up to 100 feet, the company claims.
1. Nerf N-Strike Mega Thunderbow Toy, $39.99
2. Nerf N-Strike Elite Demolisher 2-In-1 Blaster, $39.99
3. Nerf N-Strike Elite Nerf Cam ECS-12 Blaster, $79.99
4. Nerf Zombie Strike Slingfire Blaster, $24.99
5. Nerf Combat Creatures Terradrone RC Battle Drone, $59.99