Costco Couture: Planning a Wedding on a Budget? Costco Offers Bargain Bridal Gowns

March 16, 2011— -- When their wedding day comes, some women will be wearing something borrowed, something blue and something from their favorite big box store.

From the very expensive to the very cheap, for every bride-to-be, the challenge is finding the perfect dress.

"The dress is really the number one obsession of the bride," said Carley Roney, editor-in-chief, TheKnot.com

Now there's a new option for the "one-stop-shopping" kind of bride at Costco.

The same place you get your food -- and bargain big-box products -- just got into the bridal game.

Long-time bridal designer Kirstie Kelly is teaming up with the big-box store on "Costcouture," a line of six wedding dresses.

"It's really about creating this concept for the brides so that she understands and knows that she's getting a high quality gown. It is a couture-styled gown. The only difference is the price," Kelley said.

The average couple in the U.S. will spend nearly $27,000 on their wedding day.

On average, women try on about 30 wedding dresses at several different stores before they finally decide on the dress.

"They really want it to be very special and they want to know that they have found the perfect one," Roney said.

The line is launching in select west coast stores, where pop-up bridal salons are going up for four-day trunk shows.