Adam Levine has a new hair color -- platinum blond.
The Maroon 5 frontman and “The Voice” coach posted a photo on Twitter Saturday beside fiancee Behati Prinsloo showing his golden locks.
“Apocalypse prep course complete,” he wrote.
The musician’s fans and critics -- but mostly his critics -- weighed in online, expressing scorn, confusion and criticism.
Adam Levine went blonde. WHAT IS THE WORLD COMING TO?!? Adam's blonde, Spider Man 2 was bad, I'm in this contest- something's gotta give!— Debra DiGiovanni (@DebraDiGiovanni) May 5, 2014
Honestly it's dead Adam Levine crush is dead pic.twitter.com/dmpMozF81C— Linus (@carolynethomaz) May 5, 2014
Adam Levine dyed his hair blonde.. this is it, the apocalypse.— Sharon † (@xsharonxo) May 4, 2014
Some people wondered why Levine’s hair was drawing so much attention.
Adam Levine's hair is trending on FB. Why are we talking about that? What about abducted Nigerian girls? What about Odessa? What about MERS?— Ingrid Holmquist (@ingridholmquist) May 4, 2014
Others matched Levine against other platinum blondes.
Trying to decide who Adam Levine looks like now that he's bleached his hair. Votes? pic.twitter.com/Lx8whOwJUB— Bill Werde (@bwerde) May 4, 2014
Adam Levine died his hair blonde and looks like Tyler Durden now. Ambivalence is all I can muster.— Zachary Todd (@MrZacharyTodd) May 5, 2014
... or questioned his rock status.
2007 Adam Levine would have made fun of 2014 Adam Levine so bad— madi (@maroonarryx) May 3, 2014
Breaking news: Adam Levine bleaches hair and wears cat tank top leaving Maroon 5 fanbase in confusion— livi? (@shewillbeliv) May 3, 2014
Of course, Levine got the final word.
“I hope people understand that when they say my hair looks creepy I take that as the highest compliment,” he wrote.
I hope people understand that when they say my hair looks creepy i take that as the highest compliment.— Adam Levine (@adamlevine) May 4, 2014