Why Does Theater Popcorn Cost So Much?

Taking in a blockbuster movie this summer will cost you $12. But the small bucket of popcorn you enjoy while you're watching will cost around $5.50 — that's more per ounce than filet mignon. University of California-Irvine professor Richard McKenzie wrote a book about popcorn — but even he doesn't know how much it actually costs to make. "Those are trade secrets, nobody's going to allow me any access to their records simply because I may spill the beans," he said. But, he's a professor,...Full Story
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