Brazilian Blowout Hair-Straightening Product Under Fire

Lab tests of Brazilian Blowout samples prompt public advisory.

Oct. 1, 2010 — -- Flat irons, salon blowouts and relaxers. How far would you go to get glossy, sleek hair?

Word is spreading about a salon product that promises longer-lasting results.

Some U.S. women are lining up to get the Brazilian Blowout, a pricey method of hair-straightening that has been used by Jennifer Aniston, Lindsay Lohan, Reese Witherspoon and other celebrities. But recent testing shows that the trademarked products may pose serious safety risks, which the manufacturer has flatly denied.

After staffers at an Oregon hair salon complained of eye irritation, nose bleeds and difficulty breathing after they used the products, state officials tested them.

Testing Uncovers Significant Levels of Formaldehyde

Chemists at the Oregon Occupation Heath and Safety Administration and the Oregon Health and Science University's Center for Research on Occupational and Environmental Toxicology tested a sample from the complaining salon and from other salons in the area. They found that the samples contained significant levels of formaldehyde, even though the product was labeled as formaldehyde-free.

The Oregon Health and Science University Thursday issued a public health alert about the product, in which it said that two formulations of the product contained 4.85 percent to 10.6 percent formaldehyde.

If a hair treatment solution contains more than 0.1 percent formaldehyde, the manufacturer is required to alert the stylist.

Additional laboratory analysis also detected four additional chemicals in each sample that were not quantified in the lab, including methanol and ethanol.

Everyone is exposed to small amounts of formaldehyde in air and some foods and products. The U.S. Centers for Disease Control and Prevention says low levels of exposure can cause irritation of the skin, eyes, nose and throat. High levels of exposure may cause some kinds of cancers, the CDC says.

Until salon employers can confirm that hair care products contain no formaldehyde, they should stop using them or use them in accordance with the formaldehyde standards, which recommends the use of masks, goggles and even respirators, depending on the level of airborne exposure, an OSHA official told "GMA."

Client: 'I'm Just So Excited. This Product Is Really Awesome'

A few days before the Oregon OSHA's findings were released, "Good Morning America" tagged along with Krystal Mansour and Ranya Douglas, two salon clients who wanted to test the Brazilian Blowout in the hopes that it could tame their wayward hair.

"I would just like to be able to wake up, do my hair without a problem," Mansour, a resident of New York's Long Island, said. "I don't want to have to wait a whole half an hour, flat-ironing, pin curling, blow-drying, relaxing."

At the salon, stylists applied the solution, which, according to the company's website, is made of amino acids and nutrients.

The stylist promised the keratin in the products would leave hair shiny and smooth finish.

After the products was applied, the stylist used a flat iron to seal the treatment.

Only 30 minutes into the process, Mansour started to complain that her eyes were burning.

"My eyes are pretty sensitive," she said. "It's just one of those things. I mean, the same thing when I get my hair colored."

But both women were more than happy with the results.

"It is bone straight," Douglas, 24, said of her hair. "It never gets this way. It never looks this polished. The edges are usually so frizzy. I can't believe my hair looks like this."

Company Defends Product

Mansour considered her treatment life-changing.

"Now I can show it to the world," she said. "I'm just so excited. This product is really awesome."

The makers of Brazilian Blowout defended their product, saying they were conducting their own investigation.

Because OSHA did not request samples directly from the company, Brazilian Blowout is questioning the results.

Salon Stops Use of Product

"At Brazilian Blowout, the safety of our products, stylists and consumers is our number one priority," the company said in a statement. "We stand behind the integrity of our product, and affirm that our professional solution is indeed formaldehyde-free."

Click HERE to read Brazilian Blowout's complete statement.

Brazilian Blowout doesn't come cheap. Treatments can range from $200 to $500, and the results can last from 10 to 12 weeks if clients use the after-care product line, according to the company's website.

Platform Artistic Salon in Oregon no longer uses the product. The product was tested in Oregon initially because of the salon's experience with it.

Salon owner Pauline Steiner told the Oregonian newspaper that she and stylist Molly Scrutton, fitness enthusiasts and running partners, suffered ill effects.

"After about three months of using the product, "we just realized our lungs felt impacted from doing the Blowout," Steiner told the newspaper. "We couldn't run the next day."

Tips for Saving Some Cash on the Blowout

In the course of "GMA's" experiment, we learned a few tricks to getting the hair style you want, without paying top dollar. Check them out:

Stylists said that if you want to save money, try a more inexpensive shampoo and conditioner that is sulfate free, available in most drug stores.

Don't be afraid to bargain with the salon. Sometimes they'll lower the price of a treatment if you just ask or let them know that another salon is offering the same treatment for a lower price.

Click here to return to the "Good Morning America" website.