Amazon Fresh incorporates Echo Show devices, Alexa in grocery shopping experience

You can visit the company's new store in Woodland Hills, California.

August 27, 2020, 8:02 AM

Imagine walking in a grocery store, picking out your food and then just leaving, without having to wait in line to check out.

Well, that's exactly the kind of experience you'll be able to have at Amazon's new grocery store, Amazon Fresh.

Amazon said they will have Amazon Echo Show devices available throughout their Amazon Fresh stores to ask Alexa for help when finding store items.
Amazon

Located in Woodland Hills, California, the company's first store will be one of a kind, offering a seamless shopping experience with new technology, like the "dash cart," a shopping cart with a computer screen designed to show your grocery list of items you need, and of course, Amazon Echo Show devices, to help shoppers navigate the store and find items.

Here's how the experience will work: Shoppers will be able to sign in when they arrive at the store using a QR code from the Amazon app. Then, they'll be able to add items to their dash carts where the total increase will be shown on the cart's screen.

At Amazon Fresh stores, they've launched Amazon Dash Carts, to help make shopping trips quicker by skipping the checkout line.
Amazon
Amazon Fresh stores will offer a wide assortment of conventional produce, meat and seafood, as well as 365 by Whole Foods Market organics.
Amazon

Shoppers will be able to choose from a variety of grocery items -- from prepared foods to a wide assortment of produce, meat and seafood, as well as products from Whole Foods' 365 brand.

When shoppers are done, you'll be able to exit the store and automatically complete your purchase. A sensor in the cart will automatically scan items and will charge your card attached to the app and a receipt will be emailed to you.

The company is introducing new ways to check out with their Amazon Fresh store.
Amazon

Guests will also be able to check out traditionally and get groceries delivered.

Amazon said they're taking the same safety measures applied at Whole Foods Markets and applying them to their Amazon Fresh stores.
Amazon

Amid the coronavirus pandemic, the store's first location in California will also implement safety measures, temperature checks for employees and mandatory face coverings for customers and staff.

There's only one location so far, and the store is only open to a select group of invited customers this week, but will open to the public in the coming weeks. Amazon also expects to open more locations throughout California and Illinois.

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