McDonald's announces new PLT -- aka a plant-based burger from Beyond Meat
Customers in Southwestern Ontario can try the new menu item for a limited-time.
Look out BLT, there's a new sandwich acronym on the menu, but it's swapping the bacon for plants.
McDonald's introduced it's new "PLT," aka the plant, lettuce and tomato, which underneath the name is really just a new plant-based patty from the Beyond Meat team.
The new non-meat alternative will be sprouting up for a limited time in 28 select McDonald's locations throughout Southwestern Ontario, the company announced in a press release Thursday.
"For this test, our culinary team created a recipe for a juicy, plant-based burger unique to McDonald’s," Ann Wahlgren, McDonald’s VP of global menu strategy, said in a statement. The Beyond Meat plant-based patty is dressed with "classic toppings and served on a warm, toasted bun."
After 12 weeks, the fast-food chain will listen to customer feedback, as well as from staff and franchisees to better understand what people think of the plant-based option.
"It’s a chance to test new products in a handful of restaurants, and will inform our future plans for introducing plant-based options around the world," Walgren said.
McDonald's is one of many fast-food joints testing a non-meat option after KFC announced a collaboration with Beyond Meat for new plant-based chicken nuggets and boneless wings last month.
Plus, markets have reacted positively to the new food trend.
Since Beyond Meat's initial public offering in May, when it listed its shares for $45 on the Nasdaq, those shares rose over 430% by July, according to The Associated Press.
Plant-based competitor Impossible Foods has raised upwards of $750 million, but the company is still privately held.
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