Alex Rodriguez has hit a home run on a new endeavor and it's unlike anything he's done before.
The latest launch is a concealing stick created to help camouflage everything from under-eye circles and blemishes to razor bumps.
The blur stick was inspired by A-Rod, whom the brand claims is a skincare enthusiast in his own right, after he couldn't find a product to help cover occasional blemishes, but was still good for his skin.
After noticing a lack of options on the market, Rodriguez turned his efforts toward Hims & Hers. Together, they came up with the blur stick.
The concealing stick, which retails for $22, is crafted with ingredients such as jojoba oil and aloe extract to hydrate skin.
It's also packaged in a sleek, travel-friendly tube that is supposed to glide on with ease while providing long-lasting coverage.
Plus, its eight shades and formula have been made to work on a diverse range of skin tones and textures.
Amid Rodriguez and his former flame Jennifer Lopez partnered to become investors in Him & Hers at the beginning of this year.
"[Skin care] really hasn't been that important to me for a long time, unfortunately," he told People in July.
"And playing over 25 years of professional baseball and being exposed to the sun pretty much every day of my life, in many ways I'm paying the price now," he continued. "But I'm catching up, and I do see improvement.”
The latest blur stick will be available online starting today.