Beauty vlogger Tati Westbrook unveils 'Blendiful' makeup tool

She's back with a blending tool "unlike any other."

January 10, 2020, 1:08 PM

After successfully debuting her own brand in 2019, beauty vlogger Tati Westbrook is back with a brand new product that already has people ready to shop.

On Thursday, she posted a video announcing her first launch of the decade called Blendiful. It's a new makeup tool created to seamlessly apply liquid or powder face products that come in the shape of a fuzzy triangular puff.

"This is a blending tool unlike no other," Westbrook says during the clip.

She continues, "This tool is such a necessary item to create a perfect canvas very quickly, effectively."

Blendiful will sell for $18 (two per pack), and officially become available on Jan. 10 at 10 a.m. PST.

Throughout the video, Westbrook points out how the new Tati Beauty blending tool can be washed -- making it very hygienic. It also has a flexible shape making it easy to use throughout your face for flawless application or touch-ups.

Additionally, the Blendiful applicator is designed in a way where you can gently yet efficiently press products into the skin with less hassle than using a traditional makeup brush.

"When you can really press the product in, it's going to last longer," Westbrook says. "It's going to make your pores look more invisible. It is going to give you a more smooth satin finish to the skin overall."

"It just makes the makeup look so gorgeous," she adds.

Along with the new Blendiful launch, Westbrook also updates fans that the NeutralsTextured Neutrals Vol 1 eyeshadow palette that initially quickly sold out will be restocked as well.