'Stranger Things' star Millie Bobby Brown is launching her own vegan makeup line
It's vegan and Gen Z friendly.
Millie Bobby Brown is launching her own vegan makeup line called Florence by Mills.
The "Stranger Things" star announced the new line by posting a video about it on Instagram.
"Every young person deserves to have a good start with their skin. I want it to be vegan, clean, cruelty-free, that would be easy to get, and fun to use, and still useful but, you know, playing that sophisticated teenager as well," Brown said in the clip.
"What I want my beauty brand to represent is individuality, and embrace who you are," she added.
There will be 15 products in total geared toward Generation Z customers and it's also being marketed as a vegan, PETA-certified brand.
Brown told WWD that the line is inspired by her great-grandmother.
"I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things," she said.
The full list of products hasn't been announced yet.
