Labels on 'toddler drinks' may be misleading customers, study says

Manufacturers of the toddler drinks maintain the beverages are "safe."

— -- So-called toddler drinks are a growing category of beverages for young ones, but their labels may be misleading customers about their nutrition and health benefits.

A study published Monday in the journal Preventive Medicine noted that the drinks -- marketed for children 9 to 36 months who are transitioning from breast or formula feeding to solid foods -- are not recommended by medical experts and provide "no advantage" over whole milk and a nutritionally adequate diet, according to the American Academy of Family Physicians.

Researchers also said that the drinks' labeling makes them look like infant formulas, which are subject to more oversight by U.S. food label laws and regulations. The study recommended the Food and Drug Administration "provide guidance or propose regulations to ensure the appropriate labeling of toddler drinks," according to the press release.

Two first-time mothers and three nannies at a Mommy and Me class in Manhattan had never heard of "toddler drinks" when asked by ABC News, but when shown labels of three popular brands of toddler drinks next to the same company’s formula, they acknowledged the labels were very similar.

However, manufacturers of the toddler drinks maintain the beverages are "safe."

Mountford continued: “Parents and healthcare professionals should have safe, science-supported, and nutritious options to choose from when selecting appropriate foods for their families and patients. Milk-based toddler drinks can contribute significantly to nutritional intake of older infants and young children.”

If parents are turning to toddler drinks because they fear their child isn’t getting enough nutrition, the American Academy of Family Physicians recommends that parents concerned about picky eating or missing nutrients use a multivitamin instead of toddler drinks.

Top Stories

Top Stories

Top Stories

Top Stories

ABC News Live

ABC News Live

24/7 coverage of breaking news and live events