Kremlin Launches YouTube Channel

MOSCOW, Sept. 1, 2009 — -- In the United Nations' 2008 survey of member countries' use of information and communication technology, Russia came in 60th, ranking behind several of its former Soviet bloc brethren like Ukraine and Belarus.

President Dmitry Medvedev blasted Russia's lack of a leading 'e-government' computer infrastructure Monday, saying "the situation is unacceptable."

"The state computerization expenses are absolutely comparable to the expenses of European countries," Medvedev said at a meeting on the modernization of the Russian economy. "[Comparing] Russia and Germany, we spend about the same percentage of the GDP, but the effectiveness of this spending is very low," he added.

Leading by example, the Kremlin launched a new website and YouTube channel today, coinciding with the nationwide Sept. 1 back to school day. The video leading the new channel is an address from Medvedev to students, one of just four videos on the page so far but the Kremlin plans to continually update the Web site with Medvedev's direct addresses to the country as well as snippets of his speeches.

"YouTube is very popular, and we hope to increase our audience through it not only by reaching out to the users of the Russian segment of the Internet, but also the Russian-speaking Internet users in other countries," said Medvedev's spokeswoman.

The new website has a cleaner, more streamlined look with a picture at the top of - not coincidentally - of the president peering over a young student's shoulder who is working at a computer. It also has a new bio page for the president that features informal pictures of the First Couple along with a selection of Medvedev's personal photography.

The Kremlin may appear a tad behind the times when across the Atlantic the White House has an in-house "new media" team and is active on Twitter and Flickr, but this is a significant change for a Russian regime that has traditionally avoided transparency and sought to control the media.

"It's a very positive move," says Boris Kagarlitsky, a sociologist at Moscow's Institute of Globalization and Social Movements. "It makes them behave in a different way and forces them to accept a different situation."